2015 News

Bedford, Nova Scotia – October 14, 2015 - IHG recently announced their 2015 “Best of Best and Corporate Responsibility” Awards and we are pleased to announce the following award winners within Pacrim’s family of IHG branded hotels:

Robin Graham Crowne Plaza Meetings Director of the Year	Crowne Plaza Suffern-Mahwah, New York
Kim Basil Reservations Manager of the Year	Crowne Plaza Suffern-Mahwah, New York
Linda Columbia Revenue Manager of the Year	Crowne Plaza Suffern-Mahwah, New York
Angela Reid Guest Experience Champion (GEC) of the Year	Holiday Inn Express Deer Lake, NL

For these employees to receive this award across the IHG Americas (Canada and the United States) brands is impressive. IHG extended 9 awards under the Holiday Inn Express brand and 9 awards under the Crowne Plaza brand. Of these 18 awards, 4 were awarded to employees within Pacrim’s portfolio. IHG’s Best of Best honorees are comprised of hospitality professionals who personally advance their brand, earn the confidence of their guests and are volunteers within their communities.

Along with individual employees receiving awards from IHG, the Crowne Plaza Suffern-Mahwah, New York received IHG’s Renovation Award in 2011 – this award was based on design, construction and enhanced guest perception and the Torchbearer Award in 2015, 2014 and 2013 - this award is given to less than 2% of IHG branded properties in North America and is based on overall quality and guest satisfaction. In 2014, the Holiday Inn Express Deer Lake, NL was rated #1 Holiday Inn Express in Canada for Breakfast Bar based on Heart Beat Scores from their guests.

“At Pacrim we encourage all to strive for excellence every day on behalf of our guests, owners and the brands we represent. Pacrim has a reputation for offering superior guest experiences and for giving back to our communities where we work and live. Our industry thrives on passion, creativity and enthusiasm and these award-winning employees possess all of these attributes”, said Glenn Squires, CEO, Pacrim.

About Pacrim Hospitality Services Inc.

Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company. With a managed portfolio of 17 multi-branded hotels throughout Canada and the United States, totalling some 1,937 hotel rooms and suites, Pacrim has, for more than a decade, expertly managed hotels in partnership with many of the world's most recognized hotel brands.

FOR MORE INFORMATION

Glenn Squires, CEO
Pacrim Hospitality Services Inc.
e. gsquires@pacrimhospitality.com p. 902-401-6640
www.pacrimhospitality.com

Bedford, Nova Scotia June 24, 2015 - Pacrim Hospitality Services Inc. (PHSI) is delighted to announce a multi-unit development situated on 10 acres of land on the north side of Alabama State Route 182 which serves as the primary east-west connection along the Alabama shoreline of the Gulf of Mexico between Gulf Shores and Orange Beach in Baldwin County.

The development plans include a four-story, 63-suite Hotel Indigo® with 103,733 retail space; a 6,729-square-foot Ron Jon Surf Shop® retail store; and two restaurants at approximately 7,900 square feet each.

Ron Jon Surf Shop®, taking place on Friday, May 15, 2015. “It's a beautiful store," said Mark Goldstein, Managing Partner, Holiday Development State Park LLC. "The official grand opening events took place on Memorial Day weekend, which featured giveaways, music and children's activities and a ribbon-cutting sponsored by the Coastal Alabama Business Chamber.”

 

About the Ron Jon Surf Shop® (www.ronjonsurfshop.com): Ron DiMenna founded the Ron Jon company in 1959, and the first Ron Jon Surf Shop opened in 1961 on the New Jersey shore at Long Beach Island. In the mid-'60s DiMenna established the "One-of-a-Kind" store in Cocoa Beach. That surf shop is now known as the world's largest at 52,000 square feet. Clothing dominates the store that also showcases surfboards, skimboards, skateboards and beach accessories.

Construction is also well underway for the Hotel Indigo Orange Beach. This four-story, 63-suite hotel has an anticipated opening date of April, 2016. Guest will enjoy the many amenities of this property including a pool with restaurants, bars and shopping all within this multi-unit development.

About Hotel Indigo® (www.hotelindigo.com): Hotel Indigo® is an upscale InterContinental Hotels Group® ((HG) boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighbourhood. Each Hotel Indigo® property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location.

“The Hotel Indigo® concept is ideal for this location”, said Glenn Squires, CEO, PHSI. “With this IHG® lifestyle brand portraying the beauty of Alabama’s Gulf Coast, guests will truly experience the local culture immediately upon entering the hotel. The neighborhood story will focus around several prominent narratives from the precious bounty of the emerald green gulf waters to the fertile soil of this beautiful coastal gem”, said Squires.

The Hotel Indigo Orange Beach is owned by Holiday Development State Park LLC and will be managed by PHSI. The hotel was designed by architecture firm Forrest Daniell & Associates, P.C., with the interior design led by ai3.

About Pacrim Hospitality Services Inc.

Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company. With a managed portfolio of 17 multi-branded hotels throughout Canada and the United States, totalling some 1,937 hotel rooms and suites, Pacrim has, for more than a decade, expertly managed hotels in partnership with many of the world's most recognized hotel brands.

FOR MORE INFORMATION

Glenn Squires, CEO
Pacrim Hospitality Services Inc.
e.gsquires@pacrimhospitality.com p. 902-401-6640
www.pacrimhospitality.com

April 20, 2015 COLUMBUS, Ohio – Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, signing a twenty-year deal with developer Glenn Squires to build and brand forty hotels across Canada, with the support of Pacrim Hospitality Services Inc.

The first four hotels will be up and running by 2016. These will be new builds, not conversions, with most built as Red Roof PLUS+® properties, Red Roof's enhanced and upgraded offering. The first 4 hotels will be slated to the Eastern and Atlantic regions opening in Grand Falls and Bay Roberts in Newfoundland & Labrador and Wolfville and Antigonish in Nova Scotia.

"This agreement signals Red Roof's strong growth internationally and the demand for our upscale economy product. The key to our success is our ability to find partners with deep local knowledge," says Andrew Alexander, President, Red Roof®. "Canada is a perfect market for us. Canadian consumers are ready for a true economy hotel brand; a new value proposition."

The new Canadian properties will not only boast PLUS+® upgrades and amenities but many will also have indoor pools and restaurants adjacent to their properties; both a major attraction for the leisure market.

Developer Glenn Squires, a thirty five year hospitality veteran and native of Newfoundland & Labrador, is CEO of Pacrim Hospitality Services, a Canadian independently owned hotel development and management company.

"There is a large demand for economy hotels to fill an open void," says Squires. "This is a natural fit for Red Roof and especially the Canadian consumer who is eager for more choices and low costs paired with comfortable, amenity-filled rooms. Red Roof is the ideal brand for the hotel guest who wants it all without sacrificing their savings." Pacrim will be contracted to assist in the development of the hotels in the Eastern and Atlantic regions as well as a second group of Canadian properties due to open in Ontario, British Columbia and Alberta over the next few years.

Glenn Squires has taken a 50% interest and has partnered with significant Chinese investors to form Canada China Culture Hospitality Development Inc. operating as CCC Hospitality Development (CCC). CCC has committed to fund a number of Red Roof Inns across Canada.

"Red Roof and Mr. Squires have entered into an excellent partnership that not only extends the Red Roof brand into Canada but will benefit the Canadian traveler who will have an additional hotel category from which to choose," says Phil Hugh, Chief Development Officer, Red Roof®. "We couldn't have asked for a better development partner to ease our entry into the Canadian market." Late last year, Red Roof® announced that it was partnering with respected Brazil-based Nobile Hotels to develop 35-40 properties – new builds and conversions - across the country over the next twenty five years. The first property, a conversion of an existing hotel, will open in Brasilia in 2015.

Red Roof® has pet-friendly properties, offering fee-free stays for pets at 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

About Pacrim Hospitality Services Inc. and Glenn Squires

Pacrim Hospitality Services Inc. is one of Canada's largest, privately-owned hotel management and development companies with a portfolio of hotels throughout Canada and the United States. Formed in 1997, Pacrim has a wealth of expertise to offer clients such as acquisition and disposition support, concept design, development, centralized Accounting and Purchasing, e-marketing as well as property and asset management services.

In addition to his co-founding and experience with Pacrim, Glenn Squires has significant hospitality development and management experience across Canada having worked with firms such as Atlific Hotels & Resorts, Fortis Properties and Holloway Lodging Corporation.

About Red Roof®

Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has 400 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof® dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!®". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof® location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof® 'you stay happy, pets stay free' as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.

Contacts

Hill + Knowlton Strategies
Andrea Thompson, 305-443-5454
Andrea.Thompson@hkstrategies.com