Pacrim Hospitality Services Inc.

Media Release
November 14, 2024

Photo of Azher Razvi
Azher Razvi, MBA, CHA, CHIA
Vice President, Operations & Development

Bedford, NS - Pacrim Hospitality Services Inc. (Pacrim), a leading organization in hotel management and development, is pleased to announce a significant addition to its executive team. Azher Razvi has been appointed as the Vice President, Operations and Development and will play a pivotal role in driving the company's strategic initiatives and fostering growth.

With a proven track record of success in all facets of the hospitality industry, including hotel development, pre-opening, hotel operations and food and beverage, Azher brings over 25 years of experience and expertise to Pacrim. He has an extensive background working with top-tier global hotel brands as a General Manager and has worked in Nova Scotia, Western Canada, England and Ireland. Azher's extensive expertise positions him as an invaluable asset to the organization. Azher has a strong reputation for innovative thinking, exceptional leadership, and a deep understanding of the hospitality industry.

"We are thrilled to welcome Azher to our team," said John Squires, President, Pacrim. "Azher's visionary approach, strategic mindset, and passion for excellence align perfectly with our company's values and objectives. We are confident that Azher's expertise will propel us to new heights."

In his new role, Azher will be responsible for identifying new business which includes development, acquisitions, hotel management contracts and select service agreements as well as assisting with operational management of the current hotel portfolio. Azher's strategic vision and ability to drive operational excellence will be instrumental in guiding Pacrim towards continued success and expansion.

For media inquiries, please contact:

John Squires, President
Pacrim Hospitality Services Inc.
T: 902-401-6662
E: jsquires@pacrimhospitality.com
www.pacrimhospitality.com

Media Release
February 13, 2023

DIGBY, N.S. - Nova Scotia Community College (NSCC) and Digby Pines Golf Resort and Spa have joined forces to offer programs and an environment that will foster hospitality business and culinary management education on site, at one of Nova Scotia's renowned, historic resorts.

In its first year, up to 30 students will have an opportunity to take part in this unique partnership. Those accepted to the two-year Business - Hospitality program will have the option to stay in nearby accommodations. While completing their studies, students will be supported by both NSCC (Burridge Campus - Digby Learning Centre) and the resort, with faculty teaching on site. The Business - Hospitality program starts September 2023, and the two-year Culinary Management program is anticipated to begin September 2024 - adding seats for another 20 learners.

The two partners signed an MOU February 7, 2023 outlining the collaborative supports which will include on-site teaching spaces, hands-on work experience and options such as accommodations, transportation, meal plans, part-time work and work placements.

"This partnership with NSCC is a proud moment for historic Digby Pines; we now have an important stake in the future of hospitality-training in Nova Scotia," says Glenn Squires, president of The Pines' ownership group. "This public/ private partnership is first-of-a-kind in Canada and as the Digby Pines Golf Resort and Spa begins its next phase of development, hospitality and eventually culinary students, will have the opportunity to be up-close-and-personal with leading edge hospitality growth. This is a game-changer for all involved."

Bear River First Nation is lead partner in the group that purchased The Pines from the Province of Nova Scotia in December 2019.

"It's another proud moment for Bear River First Nation as we, once again, see our concepts - as important as this partnership with NSCC - come to fruition through hard work and dedication of the partners," says Chief Carol Dee Potter of Bear River First Nation. "We hope Digby Pines Golf Resort and Spa will continue to bring benefits to our communities and beyond."

Scott MacPherson, NSCC's Dean of the School of Business and Creative Industries, says that the program will provide great hands-on and on-site experience and valuable community connections. "The hospitality and tourism sectors are major contributors to our economy. These programs will connect students with local experts -- experiencing how they operate first-hand." He adds, "It is our hope that by including the option for accommodations, transportation, meals and direct experience, this program will eliminate some of the barriers for students interested in the sector and once graduated, these learners will add their talents to this important and growing field."

Contacts:

Glenn Squires, Digby Pines Ownership Group
T: 902-401-6662

Kathleen Cameron, NSCC
T: 902-499-7844 E: kathleen.cameron@nscc.ca

DIGBY, N.S. 28-04-2022 - When Digby Pines Golf Resort and Spa opens for the season on April 29, 2022, its doors are staying open for good.

Aerial Photo of Digby Pines Golf Resort and Spa.

Nova Scotia's iconic Digby Pines Resort and Spa opens Friday, April 29, 2022, after months of renovations. For the first time in its 93-year history, the upscale resort will be open year-round, offering guests welcoming hospitality, breathtaking coastal scenery, beautiful accommodations, and a magnificent golf course designed by world-renowned architect Stanley Thompson.

"We are renovating this iconic coastal resort to offer year-round accommodations and activities," said Glenn Squires, president of The Pines' ownership group. "Our guests will enjoy Digby Pines in all seasons for the first time in its 93-year history. We're excited for the growth this will bring to The Pines and Digby region overall."

Renovations currently underway will see an estimated $12 million invested over the next 18 months. This includes winterizing Digby Pines for year-round operation as a vacation destination and economic engine for Southwestern Nova Scotia. Ultimately, there is potential for $100 million in investment in The Pines over the next five to seven years, through the creation of a vacation village of investment properties that The Pines would manage for the individual owners.

"We are very excited about this historic investment in the future of Digby Pines, Bear River First Nation and the wider Digby region," said Chief Carol Dee Potter, of Bear River First Nation. Bear River First Nation is lead partner in the group that purchased The Pines from the Province of Nova Scotia in December 2019. "In the Mi'kmaq language, pjila'si is an expression of welcome and respect. This is what we want all guests to feel when they come to Digby Pines."

Upgrades already completed or underway include:

Replacing the heating and air conditioning systems in the main lodge
Updating the roof and exterior of the lodge, including winterization
The addition of a new patio to the restaurant
The addition of a coffee and wine bar in the lobby
New carpeting throughout the building
Upgrading and winterizing The Pines' 31 cottages.

"We will ensure that our guests in 2022 will not be impacted by our progressive renovations; in fact, they will benefit from them," Squires said. "Our aim is to bring more visitors to Digby to enjoy the world-class experiences we have to offer: our genuine hospitality, our vibrant cultures, our breathtaking coastline, our beautiful accommodations, our magnificent golf course and spa here at Digby Pines - and, of course, the best seafood in the world."

A plate of world-renowned Digby scallops

At Digby Pines Golf Resort and Spa, guests can expect to dine on inspired and fresh Nova Scotia seafood - including the world-famous Digby scallops. The resort, perfectly situated overlooking the beautiful Annapolis Basin, has been welcoming guests since 1929.

Digby-Annapolis MLA Jill Balser said with the year-round opening of Digby Pines, more visitors will be able to enjoy all that the Digby area has to offer. "You will always be amazed by the community's generosity and welcoming nature," she said. "The region offers some of the finest activities in the province, from whale watching to playing a round of golf at the Digby Pines Golf Course. You won't want to miss it."

The renovations and year-round opening of the resort has created excitement in the community, said Digby Mayor Ben Cleveland. He added that The Pines is committed to sourcing goods and services locally and that many local tradespeople have been working on the renovations. "People around here are proud to become part of making the resort a world-class, year-round facility."

Chris d'Entremont, MP for West Nova, said for its entire history, The Pines has been an iconic tourist destination and economic driver to the region. "It is an amazing place to discover, and rediscover, the beauties of our region that make it such a unique destination," he said. "I would like to congratulate Digby Pines Resort and Spa on their reopening and wish them a successful season!"

Financing for the refurbishment is in place through Peace Hills Trust, Canada's largest and oldest First Nations-owned federally regulated financial institution, operated by Samson Cree Nation.

Digby Pines Golf Resort and Spa is perfectly situated overlooking the beautiful Annapolis Basin, and has been welcoming guests since 1929. It boasts an 18-hole golf course designed by world-renowned architect Stanley Thompson, a luxurious spa and stunning outdoor pool amid an expansive, manicured property.

For more information, please contact:
Glenn Squires
President, Digby Pines ownership group
gsquires@pacrimhospitality.com
(902) 401-6640

Pacrim Hospitality Services Inc. (Pacrim) Proudly Announces the Opening of the Hampton Inn & Suites by Hilton Truro, Nova Scotia.

Bedford, Nova Scotia June 27, 2016: "We are delighted to announce the opening of the Hampton Inn & Suites by Hilton Truro, Nova Scotia. Pacrim has been overseeing the development of this newly-constructed property since June, 2015 and will now commence management", said Glenn Squires, CEO, Pacrim. "We look forward to building our relationship further as a co-investor in this hotel with Millbrook First Nation, the majority owners. This is Pacrim's fifth investment and hotel development with Millbrook First Nation," said Squires.

"Millbrook First Nation is proud to be part of the Hampton Inn & Suites by Hilton Truro opening; it is another example of Millbrook's ability to partner with others to deliver a high quality business opportunity", said Chief Bob Gloade. "We look forward to the hotel enhancing Millbrook's contribution to the local Colchester area and the Nova Scotia provincial economies."

Hampton Inn & Suites by Hilton Truro offers 94 guestrooms, 1,800 sf of meeting space - accommodating up to 125 people, indoor pool, fitness centre and 24-hour business center. The hotel also provides free Wi-Fi, On the House® hot breakfast and Hilton Honor Rewards.Mark Laughin, General Manager of the Hampton Inn Suites by Hilton Truro has been working diligently with the Pacrim team on all pre-opening and opening matters. Mark has over 25 years of hospitality experience including branded luxury, full-service and independent properties. "I am thrilled to be involved with the Hampton Inn & Suites by Hilton Truro from the ground up. Our thoughtful and friendly team members are looking forward to welcoming guests to our new hotel," said Laughin.

Mark Laughin, General Manager of the Hampton Inn Suites by Hilton Truro has been working diligently with the Pacrim team on all pre-opening and opening matters. Mark has over 25 years of hospitality experience including branded luxury, full-service and independent properties. "I am thrilled to be involved with the Hampton Inn & Suites by Hilton Truro from the ground up. Our thoughtful and friendly team members are looking forward to welcoming guests to our new hotel," said Laughin.

Hampton Inn & Suites by Hilton Truro Location & Contact Information (www.hamptoninn.hilton.com)

35 Legends Ave., Truro Power Centre

Millbrook, Nova Scotia B6L 0C9|T: 1-902-843-4343|F: 1-902-843-4443

About Pacrim Hospitality Services Inc. (www.pacrimhospitality.com)

Pacrim Hospitality Services Inc. is a privately owned hotel management and development company based in Bedford, Nova Scotia. With a portfolio of hotels throughout Canada and the United States totaling some 1,912 hotel rooms and suites, Pacrim Hospitality Services Inc. expertly manages and develops hotels in partnership with many of the world's most recognized hotel brands.

About Millbrook First Nation (www.millbrookfirstnation.net)

The Millbrook First Nation is a Mi'kmaq community located within the town of Truro, positioned in the Hub of Nova Scotia. Millbrook has used its location to build the Truro Power Centre for ideal Economic Development opportunities. Millbrook First Nation also has reserve land in Beaver Dam, Sheet Harbour, and Cole Harbour. Millbrook First Nation has thrived in Economic Development in the past decade, which includes the development of the Truro Power Centre, development on the Cole Harbour land (apartment buildings, General Dynamics Building) and the Truro Community Wind Farm. Millbrook continues to grow and expand with economic development projects, which leads to each and every band member sharing the benefits.

About Hampton Inn & Suites by Hilton Brand (www.hampton.com)

An award-winning leader in the upper mid-priced hotel segment, Hampton by Hilton, including Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, serves value-conscious and quality-driven travelers with more than 2,100 properties totaling more than 212,000 rooms in 20 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, Hampton's On the House® hot breakfast, multi-unit Power Cubes and the brand's signature Clean and fresh Hampton bed®, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality which is backed by the 100% Hampton® Guarantee. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app.

FOR MORE INFORMATION:

Glenn Squires, CEO

Pacrim Hospitality Services Inc.

902-457-1984 | gsquires@pacrimhospitality.com

Bedford, Nova Scotia - October 14, 2015 - IHG recently announced their 2015 "Best of Best and Corporate Responsibility" Awards and we are pleased to announce the following award winners within Pacrim's family of IHG branded hotels:

Robin Graham Crowne Plaza Meetings Director of the Year	Crowne Plaza Suffern-Mahwah, New York
Kim Basil Reservations Manager of the Year	Crowne Plaza Suffern-Mahwah, New York
Linda Columbia Revenue Manager of the Year	Crowne Plaza Suffern-Mahwah, New York
Angela Reid Guest Experience Champion (GEC) of the Year	Holiday Inn Express Deer Lake, NL

For these employees to receive this award across the IHG Americas (Canada and the United States) brands is impressive. IHG extended 9 awards under the Holiday Inn Express brand and 9 awards under the Crowne Plaza brand. Of these 18 awards, 4 were awarded to employees within Pacrim's portfolio. IHG's Best of Best honorees are comprised of hospitality professionals who personally advance their brand, earn the confidence of their guests and are volunteers within their communities.

Along with individual employees receiving awards from IHG, the Crowne Plaza Suffern-Mahwah, New York received IHG's Renovation Award in 2011 - this award was based on design, construction and enhanced guest perception and the Torchbearer Award in 2015, 2014 and 2013 - this award is given to less than 2% of IHG branded properties in North America and is based on overall quality and guest satisfaction. In 2014, the Holiday Inn Express Deer Lake, NL was rated #1 Holiday Inn Express in Canada for Breakfast Bar based on Heart Beat Scores from their guests.

"At Pacrim we encourage all to strive for excellence every day on behalf of our guests, owners and the brands we represent. Pacrim has a reputation for offering superior guest experiences and for giving back to our communities where we work and live. Our industry thrives on passion, creativity and enthusiasm and these award-winning employees possess all of these attributes", said Glenn Squires, CEO, Pacrim.

About Pacrim Hospitality Services Inc.

Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company. With a managed portfolio of 17 multi-branded hotels throughout Canada and the United States, totalling some 1,937 hotel rooms and suites, Pacrim has, for more than a decade, expertly managed hotels in partnership with many of the world's most recognized hotel brands.

FOR MORE INFORMATION

Glenn Squires, CEO
Pacrim Hospitality Services Inc.
e. gsquires@pacrimhospitality.com p. 902-401-6640
www.pacrimhospitality.com

Bedford, Nova Scotia June 24, 2015 - Pacrim Hospitality Services Inc. (PHSI) is delighted to announce a multi-unit development situated on 10 acres of land on the north side of Alabama State Route 182 which serves as the primary east-west connection along the Alabama shoreline of the Gulf of Mexico between Gulf Shores and Orange Beach in Baldwin County.

The development plans include a four-story, 63-suite Hotel Indigo® with 103,733 retail space; a 6,729-square-foot Ron Jon Surf Shop® retail store; and two restaurants at approximately 7,900 square feet each.

Ron Jon Surf Shop®, taking place on Friday, May 15, 2015. "It's a beautiful store," said Mark Goldstein, Managing Partner, Holiday Development State Park LLC. "The official grand opening events took place on Memorial Day weekend, which featured giveaways, music and children's activities and a ribbon-cutting sponsored by the Coastal Alabama Business Chamber."

Ron Jon Surf Shop

About the Ron Jon Surf Shop® (www.ronjonsurfshop.com): Ron DiMenna founded the Ron Jon company in 1959, and the first Ron Jon Surf Shop opened in 1961 on the New Jersey shore at Long Beach Island. In the mid-'60s DiMenna established the "One-of-a-Kind" store in Cocoa Beach. That surf shop is now known as the world's largest at 52,000 square feet. Clothing dominates the store that also showcases surfboards, skimboards, skateboards and beach accessories.

Construction is also well underway for the Hotel Indigo Orange Beach. This four-story, 63-suite hotel has an anticipated opening date of April, 2016. Guest will enjoy the many amenities of this property including a pool with restaurants, bars and shopping all within this multi-unit development.

Hotel Indigo Orange Beach

About Hotel Indigo® (www.hotelindigo.com): Hotel Indigo® is an upscale InterContinental Hotels Group® ((HG) boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighbourhood. Each Hotel Indigo® property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location.

Hotel Indigo Orange Beach

"The Hotel Indigo® concept is ideal for this location", said Glenn Squires, CEO, PHSI. "With this IHG® lifestyle brand portraying the beauty of Alabama's Gulf Coast, guests will truly experience the local culture immediately upon entering the hotel. The neighborhood story will focus around several prominent narratives from the precious bounty of the emerald green gulf waters to the fertile soil of this beautiful coastal gem", said Squires.

The Hotel Indigo Orange Beach is owned by Holiday Development State Park LLC and will be managed by PHSI. The hotel was designed by architecture firm Forrest Daniell & Associates, P.C., with the interior design led by ai3.

About Pacrim Hospitality Services Inc.

Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company. With a managed portfolio of 17 multi-branded hotels throughout Canada and the United States, totalling some 1,937 hotel rooms and suites, Pacrim has, for more than a decade, expertly managed hotels in partnership with many of the world's most recognized hotel brands.

FOR MORE INFORMATION

Glenn Squires, CEO
Pacrim Hospitality Services Inc.
e.gsquires@pacrimhospitality.com p. 902-401-6640
www.pacrimhospitality.com

April 20, 2015 COLUMBUS, Ohio - Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, signing a twenty-year deal with developer Glenn Squires to build and brand forty hotels across Canada, with the support of Pacrim Hospitality Services Inc.

The first four hotels will be up and running by 2016. These will be new builds, not conversions, with most built as Red Roof PLUS+® properties, Red Roof's enhanced and upgraded offering. The first 4 hotels will be slated to the Eastern and Atlantic regions opening in Grand Falls and Bay Roberts in Newfoundland & Labrador and Wolfville and Antigonish in Nova Scotia.

"This agreement signals Red Roof's strong growth internationally and the demand for our upscale economy product. The key to our success is our ability to find partners with deep local knowledge," says Andrew Alexander, President, Red Roof®. "Canada is a perfect market for us. Canadian consumers are ready for a true economy hotel brand; a new value proposition."

The new Canadian properties will not only boast PLUS+® upgrades and amenities but many will also have indoor pools and restaurants adjacent to their properties; both a major attraction for the leisure market.

Developer Glenn Squires, a thirty five year hospitality veteran and native of Newfoundland & Labrador, is CEO of Pacrim Hospitality Services, a Canadian independently owned hotel development and management company.

"There is a large demand for economy hotels to fill an open void," says Squires. "This is a natural fit for Red Roof and especially the Canadian consumer who is eager for more choices and low costs paired with comfortable, amenity-filled rooms. Red Roof is the ideal brand for the hotel guest who wants it all without sacrificing their savings." Pacrim will be contracted to assist in the development of the hotels in the Eastern and Atlantic regions as well as a second group of Canadian properties due to open in Ontario, British Columbia and Alberta over the next few years.

Glenn Squires has taken a 50% interest and has partnered with significant Chinese investors to form Canada China Culture Hospitality Development Inc. operating as CCC Hospitality Development (CCC). CCC has committed to fund a number of Red Roof Inns across Canada.

"Red Roof and Mr. Squires have entered into an excellent partnership that not only extends the Red Roof brand into Canada but will benefit the Canadian traveler who will have an additional hotel category from which to choose," says Phil Hugh, Chief Development Officer, Red Roof®. "We couldn't have asked for a better development partner to ease our entry into the Canadian market." Late last year, Red Roof® announced that it was partnering with respected Brazil-based Nobile Hotels to develop 35-40 properties - new builds and conversions - across the country over the next twenty five years. The first property, a conversion of an existing hotel, will open in Brasilia in 2015.

Red Roof® has pet-friendly properties, offering fee-free stays for pets at 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).

About Pacrim Hospitality Services Inc. and Glenn Squires

Pacrim Hospitality Services Inc. is one of Canada's largest, privately-owned hotel management and development companies with a portfolio of hotels throughout Canada and the United States. Formed in 1997, Pacrim has a wealth of expertise to offer clients such as acquisition and disposition support, concept design, development, centralized Accounting and Purchasing, e-marketing as well as property and asset management services.

In addition to his co-founding and experience with Pacrim, Glenn Squires has significant hospitality development and management experience across Canada having worked with firms such as Atlific Hotels & Resorts, Fortis Properties and Holloway Lodging Corporation.

About Red Roof®

Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has 400 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof® dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!®". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof® location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof® 'you stay happy, pets stay free' as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.