At Pacrim Hospitality, we take pride in our ability to oversee your project from concept development through to opening day and beyond.
Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company.
Pacrim manages a portfolio of 8 multi-branded hotels throughout Canada and the United States, totaling some 876 hotel rooms, suites and cottages, with 4 more properties under development. Pacrim has, for nearly two decades, expertly managed hotels in partnership with many of the world’s most recognized hotel brands.
Pacrim’s ability to successfully coordinate the development of new properties, re-develop existing properties—from concept development through to opening day and beyond—are well recognized in the industry.
Setting and maintaining standards of excellence is the cornerstone of sound operational management. From the day-to-day administration of front desk activities, housekeeping and food and beverage services to providing management leadership, Pacrim takes every aspect of operational control seriously.
Our sales and marketing professionals are focused on building strong revenue for hotels and they strategically approach the assessment of target markets, development of innovative programs, effective execution and measuring results. The sales and marketing plan for each hotel is developed in sync with the annual business plan and is integrated with brand-specific sales and marketing efforts. Pacrim recruits marketing and sales professionals with local knowledge and with proven track records of success, and Pacrim has an effective process for sales and marketing management.
Timely, accurate financial reporting and analysis is essential to business planning. Our computerized accounting and data processing system can pinpoint trends and provide all of the reports necessary for monthly and yearly financial evaluation and decision-making.
Perhaps more than any other industry, successful hotel management relies on quality human contact at every stage of service. Pacrim has the expertise to maximize the potential of your human resource investment.
PHSI offers the long-term outlook and research capabilities essential to protecting your investment and planning for the future. We assist each hotel General Manager with a yearly business plan.
Our in-house purchasing department offers a comprehensive procurement network and uses the collective purchasing power of all our hotels, ensuring high quality goods and services, at the very best pricing, no matter the hotel brand or geographic location. We have access to brand name product and have excellent relationships with suppliers (whether purchasing or replenishment) in both Canada and the USA.
Intergy (a division of Pacrim) is a global, fully integrated e-commerce, central reservation company that specializes in the hospitality industry. This unique Pacrim enterprise further promotes Pacrim’s ability to gain a decisive competitive advantage and drive bottom line performance. In fact, Intergy clients average sales ranging from 3-10 additional occupancy points – one of the best rates in our industry – over their own marketing efforts. The result is innovative, integrated marketing and sales solutions that allow our clients to monitor, manage and improve return on investment.
To learn more about Intergy, their services and how Intergy can help your hotel. Visit them online; www.intergy.ca.
It’s important to keep on top of what guests are saying about their stay. Pacrim is able to track and manage guest comments, responses and reviews to help pinpoint areas for improvement and facilitate winning experiences.
Pacrim Hospitality Services Inc. has some of the most recognized hotels in the most beautiful areas of North America. Friendly staff, superior service and comfortable rooms make our hotels the perfect choice for your next trip.
Pacrim works closely with Tourism Education Alliance of the Maritimes (TEAM) to raise funds and offer mentorship and support to assist in the development of talent for the tourism industry in Nova Scotia.
Give Kids The World is a non-profit organization that exists only to fulfil the wishes of all children with life-threatening illnesses and their families from around the world to experience a memorable, joyful, cost-free visit to the Central Florida attractions.
Pacrim Hospitality Services Inc. (Pacrim), a leading organization in hotel management and development, is pleased to announce a significant addition to its executive team. Azher Razvi has been appointed as the Vice President, Operations and Development and will play a pivotal role in driving the company's strategic initiatives and fostering growth.
Pacrim Hospitality Services Inc. (Pacrim) would like to welcome Amir Ataya as General Manager, Digby Pines Golf Resort and Spa (www.digbypines.ca). With an impressive tenure within the hospitality world, Amir brings a wealth of hospitality knowledge and global experience to the iconic Digby Pines Golf Resort and Spa.
Pacrim Hospitality Services Inc. (Pacrim) proudly announces the winner of the 2024 Yarmouth & Area Chamber of Commerce Business Leader Award is our very own Azher Razvi, Vice President, Operations & Development, Pacrim; formally General Manager, Tru by Hilton Yarmouth, NS.
Pacrim Hospitality Services Inc. (Pacrim) is pleased to announce the appointment of Sonya Isaac as General Manager, Tru by Hilton Yarmouth, Nova Scotia. Sonya brings a wealth of experience and a proven track record of leadership, customer service excellence, and operational expertise within the hospitality industry.
Nova Scotia Community College (NSCC) and Digby Pines Golf Resort and Spa have joined forces to offer programs and an environment that will foster hospitality business and culinary management education on site, at one of Nova Scotia's renowned, historic resorts.
Nova Scotia Community College (NSCC) and Digby Pines Golf Resort and Spa have joined forces to offer programs and an environment that will foster hospitality business and culinary management education on site, at one of Nova Scotia's renowned, historic resorts.
Congratulations to the Holiday Inn Express Deer Lake, NL on receiving the 2021 Spirit of True Hospitality Award from IHG Hotels & Resorts.
When Digby Pines Golf Resort and Spa opens for the season on April 29, 2022, its doors are staying open for good.
Construction of a new Hilton hotel on the Acadia First Nation's Yarmouth Reserve is eyed to get underway this spring with an opening targeted for July 2020.
Hampton Inn & Suites by Hilton Truro offers 94 guestrooms, 1,800 sf of meeting space - accommodating up to 125 people, indoor pool, fitness centre and 24-hour business center. The hotel also provides free Wi-Fi, On the House® hot breakfast and Hilton Honor Rewards.
Bedford, Nova Scotia - October 14, 2015 - IHG recently announced their 2015 "Best of Best and Corporate Responsibility" Awards and we are pleased to announce the following award winners within Pacrim's family of IHG branded hotels.
Bedford, Nova Scotia June 24, 2015 - Pacrim Hospitality Services Inc. (PHSI) is delighted to announce a multi-unit development situated on 10 acres of land on the north side of Alabama State Route 182 which serves as the primary east-west connection along the Alabama shoreline of the Gulf of Mexico between Gulf Shores and Orange Beach in Baldwin County.
April 20, 2015 COLUMBUS, Ohio - Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, signing a twenty-year deal with developer Glenn Squires to build and brand forty hotels across Canada, with the support of Pacrim Hospitality Services Inc.
Azher Razvi, MBA, CHA, CHIA
Vice President, Operations & Development
Bedford, NS - Pacrim Hospitality Services Inc. (Pacrim), a leading organization in hotel management and development, is pleased to announce a significant addition to its executive team. Azher Razvi has been appointed as the Vice President, Operations and Development and will play a pivotal role in driving the company's strategic initiatives and fostering growth.
With a proven track record of success in all facets of the hospitality industry, including hotel development, pre-opening, hotel operations and food and beverage, Azher brings over 25 years of experience and expertise to Pacrim. He has an extensive background working with top-tier global hotel brands as a General Manager and has worked in Nova Scotia, Western Canada, England and Ireland. Azher's extensive expertise positions him as an invaluable asset to the organization. Azher has a strong reputation for innovative thinking, exceptional leadership, and a deep understanding of the hospitality industry.
"We are thrilled to welcome Azher to our team," said John Squires, President, Pacrim. "Azher's visionary approach, strategic mindset, and passion for excellence align perfectly with our company's values and objectives. We are confident that Azher's expertise will propel us to new heights."
In his new role, Azher will be responsible for identifying new business which includes development, acquisitions, hotel management contracts and select service agreements as well as assisting with operational management of the current hotel portfolio. Azher's strategic vision and ability to drive operational excellence will be instrumental in guiding Pacrim towards continued success and expansion.
For media inquiries, please contact:
John Squires, President
Pacrim Hospitality Services Inc.
T: 902-401-6662
E: jsquires@pacrimhospitality.com
www.pacrimhospitality.com
Amir M. Ataya, BBA, CGA
General Manager, Digby Pines Golf Resort and Spa
Bedford, NS - Pacrim Hospitality Services Inc. (Pacrim) would like to welcome Amir Ataya as General Manager, Digby Pines Golf Resort and Spa (www.digbypines.ca). With an impressive tenure within the hospitality world, Amir brings a wealth of hospitality knowledge and global experience to the iconic Digby Pines Golf Resort and Spa. "Amir's accomplishments are significant as attested by his years of experience in Canada and the International market. Amir's leadership and experience will be crucial elements in the ongoing re-development and expansion of the property," commented John Squires, President, Pacrim.
Amir's hospitality journey has had him working with various hotel brands and independent properties within Nova Scotia, Ontario and Saudi Arabia. Amir is no stranger to managing all facets of hotel and resort functions while simultaneously cultivating relationships with ownership, employees and guests. An established leader, Amir has been consistently recognized by his peers for his unwavering dedication to the highest standards of service, attention to detail, guest and employee satisfaction as well as return on ownership investment. "Well-travelled and vastly equipped, Amir will bring unparalleled expertise to his position as General Manager, along with his genuine passion for creating unforgettable experiences for all that walk through the doors of Digby Pines Golf Resort and Spa," said John Squires.
For media inquiries, please contact:
John Squires, President
Pacrim Hospitality Services Inc.
T: 902-401-6662
E: jsquires@pacrimhospitality.com
www.pacrimhospitality.com
Bedford, NS - Pacrim Hospitality Services Inc. (Pacrim) proudly announces the winner of the 2024 Yarmouth & Area Chamber of Commerce Business Leader Award is our very own Azher Razvi, Vice President, Operations & Development, Pacrim; formally General Manager, Tru by Hilton Yarmouth, NS.
This award recognizes an individual who has displayed outstanding leadership in the business community, has made outstanding contributions to the business environment, showed excellence in their field, inspired others and has positively impacted the community at large.
"We are incredibly proud of our people who are truly dedicated to excellence and are community minded. Pacrim prides itself on creating a positive impact to our guest, staff and the local communities our hotels operate in, and this award is a shining reflection of Azher's outstanding efforts", said John Squires, President, Pacrim.
For media inquiries, please contact:
John Squires, President
Pacrim Hospitality Services Inc.
T: 902-401-6662
E: jsquires@pacrimhospitality.com
www.pacrimhospitality.com
Bedford, NS - Pacrim Hospitality Services Inc. (Pacrim) is pleased to announce the appointment of Sonya Isaac as General Manager, Tru by Hilton Yarmouth, Nova Scotia.
Sonya brings a wealth of experience and a proven track record of leadership, customer service excellence, and operational expertise within the hospitality industry. Her journey with Tru by Hilton began in 2021
as a Housekeeping Supervisor. Due to her dedication and outstanding performance, she quickly progressed to the role of Executive Housekeeper, where she managed a team of 16, overseeing recruitment, payroll, and operational support across departments. Sonya assumed the role of Manager on Duty in the General Manager's absence further preparing her for this new role.John Squires, President of Pacrim, commended Sonya's promotion: "Sonya's eagerness to learn, her organizational skills, and her dedication to customer service makes her a perfect fit for the General Manager
role. We are excited to see her continue to grow and lead the team at Tru by Hilton Yarmouth."With her extensive background in hospitality and community services, Sonya is well-positioned to drive Tru by Hilton Yarmouth's commitment to exceptional guest experiences. She holds certifications in safety,
emergency response, and leadership, and she has actively contributed to community programs, showcasing a versatile and compassionate approach to her work.
For media inquiries, please contact:
John Squires, President
Pacrim Hospitality Services Inc.
T: 902-401-6662
E: jsquires@pacrimhospitality.com
www.pacrimhospitality.com
Upgrades already completed or underway include:
Pacrim Hospitality Services Inc. (Pacrim) Proudly Announces the Opening of the Hampton Inn & Suites by Hilton Truro, Nova Scotia.
Bedford, Nova Scotia June 27, 2016: "We are delighted to announce the opening of the Hampton Inn & Suites by Hilton Truro, Nova Scotia. Pacrim has been overseeing the development of this newly-constructed property since June, 2015 and will now commence management", said Glenn Squires, CEO, Pacrim. "We look forward to building our relationship further as a co-investor in this hotel with Millbrook First Nation, the majority owners. This is Pacrim's fifth investment and hotel development with Millbrook First Nation," said Squires.
"Millbrook First Nation is proud to be part of the Hampton Inn & Suites by Hilton Truro opening; it is another example of Millbrook's ability to partner with others to deliver a high quality business opportunity", said Chief Bob Gloade. "We look forward to the hotel enhancing Millbrook's contribution to the local Colchester area and the Nova Scotia provincial economies."
Hampton Inn & Suites by Hilton Truro offers 94 guestrooms, 1,800 sf of meeting space - accommodating up to 125 people, indoor pool, fitness centre and 24-hour business center. The hotel also provides free Wi-Fi, On the House® hot breakfast and Hilton Honor Rewards.Mark Laughin, General Manager of the Hampton Inn Suites by Hilton Truro has been working diligently with the Pacrim team on all pre-opening and opening matters. Mark has over 25 years of hospitality experience including branded luxury, full-service and independent properties. "I am thrilled to be involved with the Hampton Inn & Suites by Hilton Truro from the ground up. Our thoughtful and friendly team members are looking forward to welcoming guests to our new hotel," said Laughin.
Mark Laughin, General Manager of the Hampton Inn Suites by Hilton Truro has been working diligently with the Pacrim team on all pre-opening and opening matters. Mark has over 25 years of hospitality experience including branded luxury, full-service and independent properties. "I am thrilled to be involved with the Hampton Inn & Suites by Hilton Truro from the ground up. Our thoughtful and friendly team members are looking forward to welcoming guests to our new hotel," said Laughin.
Hampton Inn & Suites by Hilton Truro Location & Contact Information (www.hamptoninn.hilton.com)
35 Legends Ave., Truro Power Centre
Millbrook, Nova Scotia B6L 0C9|T: 1-902-843-4343|F: 1-902-843-4443
About Pacrim Hospitality Services Inc. (www.pacrimhospitality.com)
Pacrim Hospitality Services Inc. is a privately owned hotel management and development company based in Bedford, Nova Scotia. With a portfolio of hotels throughout Canada and the United States totaling some 1,912 hotel rooms and suites, Pacrim Hospitality Services Inc. expertly manages and develops hotels in partnership with many of the world's most recognized hotel brands.
About Millbrook First Nation (www.millbrookfirstnation.net)
The Millbrook First Nation is a Mi'kmaq community located within the town of Truro, positioned in the Hub of Nova Scotia. Millbrook has used its location to build the Truro Power Centre for ideal Economic Development opportunities. Millbrook First Nation also has reserve land in Beaver Dam, Sheet Harbour, and Cole Harbour. Millbrook First Nation has thrived in Economic Development in the past decade, which includes the development of the Truro Power Centre, development on the Cole Harbour land (apartment buildings, General Dynamics Building) and the Truro Community Wind Farm. Millbrook continues to grow and expand with economic development projects, which leads to each and every band member sharing the benefits.
About Hampton Inn & Suites by Hilton Brand (www.hampton.com)
An award-winning leader in the upper mid-priced hotel segment, Hampton by Hilton, including Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton, serves value-conscious and quality-driven travelers with more than 2,100 properties totaling more than 212,000 rooms in 20 countries and territories. High quality accommodations and amenities, such as complimentary Wi-Fi, Hampton's On the House® hot breakfast, multi-unit Power Cubes and the brand's signature Clean and fresh Hampton bed®, contribute to Hampton by Hilton ranking as a leader in its segment. Hampton by Hilton Team Members deliver friendly, authentic, caring and thoughtful service defined as Hamptonality which is backed by the 100% Hampton® Guarantee. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive member rate that can't be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app.
FOR MORE INFORMATION:
Glenn Squires, CEO
Pacrim Hospitality Services Inc.
902-457-1984 | gsquires@pacrimhospitality.com
Bedford, Nova Scotia - October 14, 2015 - IHG recently announced their 2015 "Best of Best and Corporate Responsibility" Awards and we are pleased to announce the following award winners within Pacrim's family of IHG branded hotels:
Robin Graham Crowne Plaza Meetings Director of the Year | Crowne Plaza Suffern-Mahwah, New York |
Kim Basil Reservations Manager of the Year | Crowne Plaza Suffern-Mahwah, New York |
Linda Columbia Revenue Manager of the Year | Crowne Plaza Suffern-Mahwah, New York |
Angela Reid Guest Experience Champion (GEC) of the Year | Holiday Inn Express Deer Lake, NL |
For these employees to receive this award across the IHG Americas (Canada and the United States) brands is impressive. IHG extended 9 awards under the Holiday Inn Express brand and 9 awards under the Crowne Plaza brand. Of these 18 awards, 4 were awarded to employees within Pacrim's portfolio. IHG's Best of Best honorees are comprised of hospitality professionals who personally advance their brand, earn the confidence of their guests and are volunteers within their communities.
Along with individual employees receiving awards from IHG, the Crowne Plaza Suffern-Mahwah, New York received IHG's Renovation Award in 2011 - this award was based on design, construction and enhanced guest perception and the Torchbearer Award in 2015, 2014 and 2013 - this award is given to less than 2% of IHG branded properties in North America and is based on overall quality and guest satisfaction. In 2014, the Holiday Inn Express Deer Lake, NL was rated #1 Holiday Inn Express in Canada for Breakfast Bar based on Heart Beat Scores from their guests.
"At Pacrim we encourage all to strive for excellence every day on behalf of our guests, owners and the brands we represent. Pacrim has a reputation for offering superior guest experiences and for giving back to our communities where we work and live. Our industry thrives on passion, creativity and enthusiasm and these award-winning employees possess all of these attributes", said Glenn Squires, CEO, Pacrim.
Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company. With a managed portfolio of 17 multi-branded hotels throughout Canada and the United States, totalling some 1,937 hotel rooms and suites, Pacrim has, for more than a decade, expertly managed hotels in partnership with many of the world's most recognized hotel brands.
Glenn Squires, CEO
Pacrim Hospitality Services Inc.
e. gsquires@pacrimhospitality.com p. 902-401-6640
www.pacrimhospitality.com
Bedford, Nova Scotia June 24, 2015 - Pacrim Hospitality Services Inc. (PHSI) is delighted to announce a multi-unit development situated on 10 acres of land on the north side of Alabama State Route 182 which serves as the primary east-west connection along the Alabama shoreline of the Gulf of Mexico between Gulf Shores and Orange Beach in Baldwin County.
The development plans include a four-story, 63-suite Hotel Indigo® with 103,733 retail space; a 6,729-square-foot Ron Jon Surf Shop® retail store; and two restaurants at approximately 7,900 square feet each.
Ron Jon Surf Shop®, taking place on Friday, May 15, 2015. "It's a beautiful store," said Mark Goldstein, Managing Partner, Holiday Development State Park LLC. "The official grand opening events took place on Memorial Day weekend, which featured giveaways, music and children's activities and a ribbon-cutting sponsored by the Coastal Alabama Business Chamber."
About the Ron Jon Surf Shop® (www.ronjonsurfshop.com): Ron DiMenna founded the Ron Jon company in 1959, and the first Ron Jon Surf Shop opened in 1961 on the New Jersey shore at Long Beach Island. In the mid-'60s DiMenna established the "One-of-a-Kind" store in Cocoa Beach. That surf shop is now known as the world's largest at 52,000 square feet. Clothing dominates the store that also showcases surfboards, skimboards, skateboards and beach accessories.
Construction is also well underway for the Hotel Indigo Orange Beach. This four-story, 63-suite hotel has an anticipated opening date of April, 2016. Guest will enjoy the many amenities of this property including a pool with restaurants, bars and shopping all within this multi-unit development.
About Hotel Indigo® (www.hotelindigo.com): Hotel Indigo® is an upscale InterContinental Hotels Group® ((HG) boutique brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally-inspired murals to the renewal program where the images, music, scent, and menu items change throughout the year, Hotel Indigo delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local neighbourhood. Each Hotel Indigo® property is unique and designed to reflect the local culture, character and geography of the surrounding area while brand hallmarks ensure consistent and reliable service from location to location.
"The Hotel Indigo® concept is ideal for this location", said Glenn Squires, CEO, PHSI. "With this IHG® lifestyle brand portraying the beauty of Alabama's Gulf Coast, guests will truly experience the local culture immediately upon entering the hotel. The neighborhood story will focus around several prominent narratives from the precious bounty of the emerald green gulf waters to the fertile soil of this beautiful coastal gem", said Squires.
The Hotel Indigo Orange Beach is owned by Holiday Development State Park LLC and will be managed by PHSI. The hotel was designed by architecture firm Forrest Daniell & Associates, P.C., with the interior design led by ai3.
Pacrim Hospitality Services Inc. (Pacrim) is a privately owned hotel management and development company. With a managed portfolio of 17 multi-branded hotels throughout Canada and the United States, totalling some 1,937 hotel rooms and suites, Pacrim has, for more than a decade, expertly managed hotels in partnership with many of the world's most recognized hotel brands.
Glenn Squires, CEO
Pacrim Hospitality Services Inc.
e.gsquires@pacrimhospitality.com p. 902-401-6640
www.pacrimhospitality.com
April 20, 2015 COLUMBUS, Ohio - Signaling increasing global demand for its brand, Red Roof® is expanding its reach again, signing a twenty-year deal with developer Glenn Squires to build and brand forty hotels across Canada, with the support of Pacrim Hospitality Services Inc.
The first four hotels will be up and running by 2016. These will be new builds, not conversions, with most built as Red Roof PLUS+® properties, Red Roof's enhanced and upgraded offering. The first 4 hotels will be slated to the Eastern and Atlantic regions opening in Grand Falls and Bay Roberts in Newfoundland & Labrador and Wolfville and Antigonish in Nova Scotia.
"This agreement signals Red Roof's strong growth internationally and the demand for our upscale economy product. The key to our success is our ability to find partners with deep local knowledge," says Andrew Alexander, President, Red Roof®. "Canada is a perfect market for us. Canadian consumers are ready for a true economy hotel brand; a new value proposition."
The new Canadian properties will not only boast PLUS+® upgrades and amenities but many will also have indoor pools and restaurants adjacent to their properties; both a major attraction for the leisure market.
Developer Glenn Squires, a thirty five year hospitality veteran and native of Newfoundland & Labrador, is CEO of Pacrim Hospitality Services, a Canadian independently owned hotel development and management company.
"There is a large demand for economy hotels to fill an open void," says Squires. "This is a natural fit for Red Roof and especially the Canadian consumer who is eager for more choices and low costs paired with comfortable, amenity-filled rooms. Red Roof is the ideal brand for the hotel guest who wants it all without sacrificing their savings." Pacrim will be contracted to assist in the development of the hotels in the Eastern and Atlantic regions as well as a second group of Canadian properties due to open in Ontario, British Columbia and Alberta over the next few years.
Glenn Squires has taken a 50% interest and has partnered with significant Chinese investors to form Canada China Culture Hospitality Development Inc. operating as CCC Hospitality Development (CCC). CCC has committed to fund a number of Red Roof Inns across Canada.
"Red Roof and Mr. Squires have entered into an excellent partnership that not only extends the Red Roof brand into Canada but will benefit the Canadian traveler who will have an additional hotel category from which to choose," says Phil Hugh, Chief Development Officer, Red Roof®. "We couldn't have asked for a better development partner to ease our entry into the Canadian market." Late last year, Red Roof® announced that it was partnering with respected Brazil-based Nobile Hotels to develop 35-40 properties - new builds and conversions - across the country over the next twenty five years. The first property, a conversion of an existing hotel, will open in Brasilia in 2015.
Red Roof® has pet-friendly properties, offering fee-free stays for pets at 400 hotels in the U.S. For more information and to book, please visit redroof.com or call 800.RED.ROOF (800.733.7663).
Pacrim Hospitality Services Inc. is one of Canada's largest, privately-owned hotel management and development companies with a portfolio of hotels throughout Canada and the United States. Formed in 1997, Pacrim has a wealth of expertise to offer clients such as acquisition and disposition support, concept design, development, centralized Accounting and Purchasing, e-marketing as well as property and asset management services.
In addition to his co-founding and experience with Pacrim, Glenn Squires has significant hospitality development and management experience across Canada having worked with firms such as Atlific Hotels & Resorts, Fortis Properties and Holloway Lodging Corporation.
Red Roof® is a leader in the economy lodging industry with franchised, corporate-managed, and corporate-owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof® has 400 properties in the U.S. The primary goal at Red Roof® is to provide customers a savings without sacrificing comfort. The brand recently completed a $200 million investment to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen® hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof® dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to "Adding More Wow to Your Stay!®". Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof® location; and because the company has a single brand in their portfolio, Red Roof® also offers franchisees One Brand. One Focus™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 6,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don't forget that at Red Roof® 'you stay happy, pets stay free' as one well-behaved pet is welcome per room, nationwide. The Columbus, Ohio based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
Hill + Knowlton Strategies
Andrea Thompson, 305-443-5454
Andrea.Thompson@hkstrategies.com