Leading the way to the next level of hospitality

As the market leader in hospitality excellence, Pacrim employs the professionals, policies, systems and resources to achieve industry success.


Under the visionary leadership of founder and CEO, Glenn Squires, Pacrim has gathered a team of specialists, respected as industry leaders. Each associate contributes unique resources to enhance operations, increase sales, optimize revenue management and ensure strategic marketing and communications. Pacrim has the depth of experience to tackle challenging and innovative business initiatives.

Glenn Squires
Chief Executive Officer

  • Hospitality intelligence honed over 30 years; 20 in senior hospitality management and development positions
  • Credited with 100+ hotel real estate developments and acquisitions
  • Significant hotel portfolio as a result of negotiating numerous hotel management contracts
  • Outstanding talent for operational diagnostic and profit optimization
  • Past Chair of IHG Owner's Association and current Chair of the Nova Scotia Tourism Human Resource Council
  • Awarded "Developer of the Year" (Canada) by IHG; Awarded "International Development Award" by Wyndham Worldwide; received "Vision Award" from the Nova Scotia Tourism Industry Association


Gerald Normandeau
Senior Vice President, Operations

  • 30 years of experience managing and overseeing multi-branded, full and select service hotel properties
  • "Hands-on" experience with property improvement plans (PIPs); including re-branding and re-positioning of properties
  • Transformation of distressed properties to top award winners
  • Specialist in the management of hotel pre-openings including food and beverage services.
  • Thorough knowledge of human resources including labour negotiations
  • Active in the community including board membership for provincial and national tourism and hospitality franchise committees
  • Bilingual (French and English)

John Squires
Regional Vice President, Eastern Canada

  • 16 years of experience in hotels and restaurants, 7 years specifically of food and beverage management
  • 9 years Hotel Operations
  • 6 years developing hotels through new construction and renovations with various brands; Holiday Inn Express, Hampton Inn & Suites, Radisson, Four Points by Sheraton, Wingate by Wyndham, Crowne Plaza and Super 8
  • Expertise in financial analysis, budget development, revenue forecasting, and project management

Celeste Baxter
Director, Human Resources

  • 25+ years of experience in hospitality operations management spanning all disciplines.
  • Graduate of Saint Mary's University; B.Comm (Personnel & Industrial Relations, BA (English))
  • Extensive background in people leadership, employee training and development, succession planning as well as development and implementation of policies, benefits and incentives programs
  • Pre-opening Manager for several branded hotels
  • Achieved seven consecutive years of IHG Awards of Excellence
  • Provides support and analysis to each Regional Vice President

Penny Squires
Director, Guest Satisfaction

  • 25 years of hospitality industry experience
  • Monitors brand guest comment programs and customer service trends
  • Implements and analyzes guest feedback program for non-branded properties
  • Ensures guest concerns are addressed
  • Monitors social media to ensure hotels respond to guest comments, to maintain property information and to enhance property ranking
  • Provides support and analysis to each Regional Vice President

Russell Fudge
Interim Purchasing Manager

  • 28 years of diverse hospitality management
  • Project manager on over 25 new builds/conversions/renovations and openings of branded and non-branded hotels
  • Comprehensive knowledge within procurement, installation of FF&E/OS&E and product inventory controls
  • Established relationships with top industry suppliers and vendors
  • Comprehensive knowledge of major brands, recognizing approved products for pre-openings and ongoing hotel operations
  • Negotiates and monitors national purchasing contracts to ensure the best possible pricing is provided to each client
  • Provides support and analysis to each Regional Vice President


Keith MacArthur
Corporate Controller

  • A Certified Management Accountant with a Master's in Business Administration
  • Over 20 years of experience in the areas of finance, operations and administration
  • Assists clients with accounting management including implementing systems and procedures, budgeting, business plans, quarterly forecasting, cash management, tax planning and compliance
  • Expertise in computerized accounting and financial statement report design
  • Provides support and analysis to each Regional Vice President

Intergy Applied Hospitality Solutions

Clark Squires
President & COO, Intergy (a division of Pacrim)

  • 30 years of regional and international business development, marketing and sales
  • Extensive knowledge of electronic distribution channels, internet marketing and hotel room sales
  • Received various awards for excellence in hospitality and tourism - "Atlantic Canada Showcase Award" for outstanding contribution to the development of tourism in Atlantic Canada as well as other awards for creating various Canada Tourism Expert programs